Why Retail Advertising Should Be Mobile First in 2020

1) Mobile is Increasingly A Key Point of Purchase

2) Retail’s Mobile Target Audience Includes Older Millennials, Gen X and Parents

3) Mobile Advertising Should Be Used for Bringing Customers to Both Online Stores and Brick and Mortar Locations

Top Retail Mobile Ad Formats

Top App Categories for Retail Mobile Advertising

Best Call to Actions for Mobile Ads

4) Expect Increasing Sales of Clothing and Electronics from M-Commerce

2020 Holiday Shopping: A Special Event or Business As Usual?



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Matthew Kaplan is the Content Marketing Manager at InMobi (www.inmobi.com)