Who Uses the Top AVOD Services?

Understanding the Users of The Top Ad-Supported Digital Video Services

  • Men are more likely than women to have these apps on their mobile devices. Across all four apps, 60% or more of app owners are male. Men are also more likely to watch content from these platforms through their mobile websites.
  • Crackle and Tubi have established a market for themselves with the critical 18–24 age range. Over 12% of Tubi’s mobile web traffic and more than 16% of Crackle’s mobile web visitors are from this crucial age range.
  • Pluto TV’s mobile audience tends to skew slightly older, while the bulk of Vudu’s audience on mobile is in the 26–45 age range.
  • Vudu is the only app where more than 50% of app owners are White. Of the four brands reviewed, Vudu is the only mobile website where at least 31% of mobile web visitors are Black/African-American.
  • Over 70% of Crackle’s mobile web visitors make less than $75,000 a year, although most college students and retirees are in this income bracket.
  • Close to one in five Pluto TV mobile web visitors makes between $35,000 and $50,000 annually.
  • Over 27% of those with the Vudu app and more than 29% of Vubu mobile web visitors have annual incomes of $100,000 or more.
  • Close to 39% of Crackle app owners make between $50,000 and $100,000 a year.
  • People with at least one AVOD app on their mobile devices are likely to have multiple streaming video and entertainment apps. In particular, this audience likes watching old/classic movies and TV shows.
  • People with the Pluto TV and Vudu apps watch streaming video for over 98 minutes per session through these platforms.
  • Pluto TV, Crackle and Tubi are really popular with car buffs. Pluto TV is also really popular with online shoppers, social media enthusiasts and photo enthusiasts.
  • Crackle is most popular in Chicago. A significant percentage of Tubi’s mobile web traffic is from the Windy City as well.
  • The Vudu app is especially popular in Texas, with many app owners particularly in Houston and San Antonio.
  • Eight of the top 10 ZIP codes for Tubi app owners are in cities.

How To Use This Data To Inform Your Mobile Strategy

Understanding the Wider Mobile Streaming Video Content Market

Our Commitment to Data Privacy: What You Need to Know About This Data



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Matthew Kaplan is the Content Marketing Manager at InMobi (www.inmobi.com)