Who Owns Department Store and Big Box Retail Apps?

Overview of Net App Install Trends

Overview of Big Box and Department Store Brand Engagers

Big Box Retail and Department Store App Ownership Overlap

How Big Box and Department Store Brands Can Boost App Ownership

  • Utilize mobile advertising. Not only is mobile now the most popular media source for Americans, but it’s always-on nature makes it ideal for reaching consumers no matter where they are or what they’re doing.
  • Target the consumers that are both the most likely to download and use your app and/or shop at one of your physical stores. For most brands in this category, women and people between 46 and 55 are among the most loyal audience segments — but don’t limit audience targeting to just people in this age range.
  • Competitive conquesting can be especially advantageous in this space, as there is not a lot of overlap between app owners. For example, just 9% of Kohl’s app owners also have the Costco app on their mobile device, while only 5% of Sam’s Club have the Macy’s app. If someone has one or only a few big box retail or department store app, they may be interested in more.

About the Author

--

--

--

Matthew Kaplan is the Content Marketing Manager at InMobi (www.inmobi.com)

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

MonkeyData Plugins: The Biggest Product Update Since We Started

The Power of Amazon Prime

Why your go-to-market strategy matters

The Birth of a New Chapter: Spatial Experience

Coffe Industry Business Manufacturing and Supply Chain including Caffetteria

Zogics Celebrates 10 Year Milestone With New Headquarters

Grocery Marketplace Financial Model Excel Template

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
InMobi

InMobi

Matthew Kaplan is the Content Marketing Manager at InMobi (www.inmobi.com)

More from Medium

Job application, platform integration, and experiences with AI parsing

Comb Filter Design and Implementation using MATLAB

PUBG Mobile Esports Gets a Complete Makeover for 2022

img

What Trends Will Dictate Mobile App Development In 2022?