What is a Second Price Auction and How Does It Work?

  • How, among all of the ad servers and ad exchanges, a winning bid is determined in a real time bidding-based second price bid auction.
  • The benefits of truthful bidding.
  • How advertisers and publishers view this bidding strategy.
  • How price floors impact the minimum price a bidder pays.
  • What happens when there are two winning bidders (i.e. two or more advertisers bidding the same price) and who pays the price of the ad in the end.

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Matthew Kaplan is the Content Marketing Manager at InMobi (www.inmobi.com)

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InMobi

InMobi

Matthew Kaplan is the Content Marketing Manager at InMobi (www.inmobi.com)

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