Understanding the On-Demand Video Streaming App Landscape Today

Mobile App Install Trends Since March

Who are Downloading Video Streaming Mobile Apps Today?

Highlighting Consumer Sentiment

Streaming Service Adoption Motivations

Reaching Video Streaming Fans Through Mobile Apps

  • Users of leading video game consoles (people who own a physical gaming console)
  • Movie theater visitors (people who have gone to a movie theater in the past six months)
  • Entertainment enthusiasts (users who have visited any entertainment site or have downloaded any entertainment app in the past six months)
  • Cord cutters (based on app/web behavior and is inclusive of users who were seen with any TV/Video Streaming service downloaded on their device, or who have visited a TV/Video service site in the past six months)
  • Amusement park visitors (Based on user’s who visited an amusement/theme park in the past six months)
  • Sports enthusiasts (This audience is based on app/web behavior and is inclusive of users who were found to have downloaded or visited a sports property in the past six months, inclusive of all major sports networks and publications)

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Matthew Kaplan is the Content Marketing Manager at InMobi (www.inmobi.com)

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InMobi

InMobi

Matthew Kaplan is the Content Marketing Manager at InMobi (www.inmobi.com)

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