Understanding the Modern American Beer Drinker

Segmenting The Beer Drinking Audience

It’s important to note that when it comes to beer consumption, there is no one-size-fits-all audience. Different people drink different amounts and different types of beer at different locations for different reasons. For our reporting, we segmented out three main types:

  1. The sport enthusiast
  2. The artisan beer drinker
  3. Out with friends

What Does The Data Reveal About U.S. Beer Drinkers?

Sports Enthusiasts:

Artisan Beer Drinkers:

Out With Friends

How To Use This Data To Inform Your Mobile Ad Campaigns

These insights are interesting, but how can all of this information from InMobi Pulse be used to more intelligently allocate in-app and mobile ad spend? For starters, it’s important to note that there’s no such thing as one type of beer drinkers. As we’ve noted before, different people drink different amounts and different types of beer at different locations for different reasons.

Our Commitment to Data Privacy: What You Need to Know About This Data

InMobi takes user privacy extremely seriously. We meet the most rigorous governance, compliance, and security standards. We have collaborated with consumer advocacy groups and incorporate guidelines from multiple federal government agencies to define industry-leading practices for data governance in the U.S.

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Matthew Kaplan is the Content Marketing Manager at InMobi (www.inmobi.com)