Understanding Retail Browsing and Product Discovery in 2021

Top Takeaways

  • Close to two-thirds of shoppers said they are already browsing for retail items in purchase.
  • Many consumers (45%), and especially younger Americans, are still turning to online retail marketplaces to browse for retail items.
  • How Are Americans Browsing For Retail Purchases?

The Role of Digital Channels in Browsing

What Retails Should Know About Current Browsing Behavior



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store


Matthew Kaplan is the Content Marketing Manager at InMobi (www.inmobi.com)