The Role of Mobile Apps in the U.S. Pharmacy Space

  1. Through our first-party carrier data (via InMobi Pulse insights platform), we passively observed over 117,000 physical locations and 9.5 million consumer visits among leading pharmacy, convenience store and grocery brands in the U.S.
  2. We reviewed our first-party carrier data to look into who has these pharmacy, convenience store and grocery apps and is visiting the mobile websites of major brands.
  3. We surveyed 1,400 Americans across the country to get their direct feedback on how they felt about certain brands and their mobile apps. InMobi received responses from more than 1,400 consumers over 30 days during August — September 2019.
  1. People with a pharmacy brand’s app on their mobile device are over 9% more likely to engage with that brand versus mobile website visitors.
  2. People with a pharmacy brand’s app on their mobile device are close to 21% more likely to visit that brand’s physical locations versus non-app owners. The pharmacy app owner footfall rate is higher than it is across the entire retail and quick-service restaurant categories.
  3. For the most part, people with a brand’s app on their phone are around twice as likely to shop with that brand more than once a week compared to non-app owners.
  • In the pharmacy category, a much higher percentage of women have apps versus men.
  • Around half of all pharmacy app owners make between $35,000 and $100,000 annually.
  • Between 55% and 65% of all app owners in this category are between the ages of 45 and 74.
  • Across the category, most app owners say they have the app because it makes their life more convenient.
  • The second most common reason cited for having an app on their mobile device is because it gives them special offers and discounts.

What Marketers Should Know About Pharmacy Consumers

Our Commitment to Data Privacy: What You Need to Know About This Data

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Matthew Kaplan is the Content Marketing Manager at InMobi (www.inmobi.com)