Social App Adoption Trends: Understanding Their U.S. Users

Social App Install Trend Analysis

Social App User Demographics

  • Tik Tok Users — This audience is inclusive of all users with the Tik Tok app installed on their device.
  • Facebook Users — This audience is inclusive of all users with the Facebook app installed on their device.
  • Instagram Users — This audience is inclusive of all users with the Instagram app installed on their device.
  • Snapchat Users — This audience is inclusive of all users with the Snapchat app installed on their device
  • Socialites — This audience is inclusive of all users with at least one social media app installed or mobile website visited in the last six months.

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