Q4 2021 U.S. Retail Mobile App Trends You Need To Know

Retail App Insights: Top Mobile Trends

  • The brands that have invested in their apps instead of or in addition to their mobile websites are the ones seeing the greatest growth in app installs of late. This list includes Amazon, Walmart, Target and Best Buy, which are among the top 10 companies in the U.S. based on retail e-commerce growth and sales according to eMarketer.
  • Across most retail categories, including dollar stores, app owners tend to be women. This is unique, as app owners in most categories tend to be men.

Current Retail Mobile Shopping Apps Install Trends


Home Electronics



Who Has Retail Apps On Their Mobile Devices Today?

  • Dollar Store Apps: Compared to the U.S. population at large, people with either the Family Dollar or Dollar General apps are more likely to be women and more likely to make less than $75,000 a year. Over a quarter of all Family Dollar app owners are Black.
  • Toys and Electronics: Most Target and Walmart app owners are women, while the majority of Best Buy and Amazon app owners are men. For Walmart, Target and Best Buy, between one in five and one in four app owners are between the ages of 26 and 35. For Amazon, however, 44% of app owners are over the age of 55.
  • Apparel Apps: Over two-thirds of Macy’s and Nordstrom Rack app owners are women, while 57% of those with the Dick’s Sporting Goods app on their mobile devices are men. For all three apps, around half of all app owners are between 36 and 55 years old.

How Retailers Should Approach App-led Shopping Experiences This Holiday Season

  • Highlight how the app makes it easy to buy, period. While some consumers will prefer to shop online, others may prefer to browse and buy at brick-and-mortar stores — and still others will want to pick up their digital shopping cart purchases in a physical store. Consumers want choice and ease this holiday shopping season; brands that highlight how their apps give consumers choice will see both strong app adoption and strong sales as a result.
  • Focus on your best audiences. Looking to see quality conversion rates from your app marketing? Don’t try to boil the ocean. As our data shows, different retail segments have very different core audiences. This holiday season, retailers should focus on their best audiences as opposed to trying to get everyone to download and use their app.

About the Author




Matthew Kaplan is the Content Marketing Manager at InMobi (www.inmobi.com)

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Magic Metrics to Accelerate Marketplace Growth By 1000%

5 Benefits of Migrating to the Cloud for Financial Institutions

Facebook opens NG_HUB — It’s flagship community hub space in Africa.

How to Enhance Your Company’s CSR

Cloudy with a chance of payback

BytoSoft — Software Company | Digital Marketing in india

BytoSoft - Software Company | Digital Marketing in india

Change is Constant in Retail

BTNG Hackathon 2019: Day 1

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store


Matthew Kaplan is the Content Marketing Manager at InMobi (www.inmobi.com)

More from Medium

Netflix: Increasing Their Social Side

Livestream with Scott Nunes & Stacey Roshan: Using Canva’s New Draw Tools with a Wacom Tablet…

Spotlight on Project Management Phases

How Deliveroo could increase orders with a better user experience