Q&A With GeoEdge CEO Amnon Siev

What do consumers expect from the ads they see in app?

How do consumer expectations around in-app advertising differ for gaming vs. non-gaming apps?

How does a bad ad experience impact how end users think about an app?

What can gaming publishers do to ensure that bad ads don’t appear in their apps?

How, if at all, will Apple’s ATT framework impact how publishers keep bad ads off their iOS apps?

How can IAB Tech Lab initiatives like sellers.json help to remove fraud?

How is in-app malvertising is evolving, and what can publishers do to keep bad ads off their apps in the future?

What is the negative impact of bad ads on app developers?

About the Interviewer

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