Mobile Insights With InMobi: Q&A With InMobi’s Utkarsh Sinha on Contextual Targeting

In the latest edition of Mobile Insights with InMobi, we sat down with Utkarsh Sinha, who leads demand-side product marketing for InMobi Exchange, to talk about contextual targeting. With user-level advertising becoming less feasible and less compelling for some advertisers, contextual targeting is on the rise, especially in in-app advertising. In this 18-minute conversation, Utkarsh discusses what contextual targeting is, why it’s valuable and how it’s evolving. Tune in today!

Top Quotes from Utkarsh:

  • “Contextual targeting is the practice of reaching users based on the content they are consuming at that point.”

About the Author/Interviewer

Matthew Kaplan has over a decade of digital marketing experience, working to support the content goals of the world’s biggest B2B and B2C brands. He is a passionate app user and evangelist, working to support diverse marketing campaigns across devices.

Originally published at https://www.inmobi.com.

Matthew Kaplan is the Content Marketing Manager at InMobi (www.inmobi.com)

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