How To Stop Bad Ads In Mobile Apps: New Guidance from GeoEdge and InMobi

  • Defining Bad Ads
  • Why Are Bad Ads Problematic?
  • How Prevalent Are Bad Ads?
  • How To Stop Bad Ads
  • How To Keep Bad Ads At Bay Over Time
  • Charting The Future Of The Fight Against Bad Ads

How Mobile App Publishers Should Think About Bad Ads

How To Fight Bad Ads: Guidebook Sneek Peak

  1. Ads that cause security issues (i.e., malvertising)
  2. Ads that contain bad content (e.g., ads that are off brand, offensive and/or unwanted)
  3. Ads that have issues with their specs or behavior (e.g., ads that auto-play sound, etc.)



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Matthew Kaplan is the Content Marketing Manager at InMobi (