How Are App Publishers Thinking About Data? Takeaways From September InMobi Exchange CAB Focus Group

  • Data collection is a big challenge for gaming publishers, and any solution that can facilitate better collection will go a long way.
  • Publishers showed interest in building cohorts as an alternative solution to ID-less inventory and need help to build taxonomies that make sense to buyers and pass them into the ecosystem.
  • Data verification was the key challenge identified.
  • Data enrichment is a key pillar to help publishers make the most of their data across media monetization and beyond.

Top 3 Key Takeaways

1) How Publishers are Thinking About Data Scale

2) How Publishers are Thinking About Data Standardization

3) How Publishers are Thinking About Verification and Data Enrichment

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store