How App Developers/Publishers Can Boost Both Ad Fill Rates & Average eCPMs

Here’s The 5-Step Process App Publishers Can Use to Effectively Boost Both Ad Fill Rates and Average eCPMs.

1) Implement an In-App Header Bidding Solution

2) Feature a Variety of Ad Placements

3) Help Advertisers Understand How In-App Ad Inventory Differs from Online Advertisements

4) Better Understand Your Audience

5) Set Realistic Goals Around Higher Fill Rates and eCPM Rates

Matthew Kaplan is the Content Marketing Manager at InMobi (