Dads and Grads: A Look At Father’s Day and Graduation Shopping Plans

Top Takeaways

  • Over 52% said they will largely buy in person, while over 66% said they will deliver gifts in person.
  • 43% of those buying something for Father’s Day will do their shopping through a mobile device.
  • 47% of those buying gifts for college graduates this year will spend over $100.

InMobi Pulse Summary of Findings

Dads and Grads App Insights

Top Tips for Brands

  • Use Mobile for Product Discovery: As our research highlights, digital channels like mobile are a key way for consumers to learn about and browse for items to purchase for Dads and Grads. For retailers, it’s a good idea to advertise in apps and utilize all available mobile marketing channels to get the word out while consumers are still in research mode. Aim to run these campaigns at least two weeks before Father’s Day and graduation season, as most shoppers buy gifts around two weeks beforehand.
  • Embrace Tactics that Drive In-Store Footfall: Perhaps surprisingly, our research showed that many Dads and Grads purchases will happen in a physical store. Considering that so much shopping has happened virtually over the last 12 months, this is a significant shift. As such, retailers should be sure to embrace tactics that are proven to drive people to physical stores, like in-app advertising that includes dynamic maps based off GPS data.
  • Audience Targeting is Key: Of course, not everyone may be buying for Dads or Grads during this time of the year. As such, it’s imperative that retailers only show their messaging to people who are receptive and who have plans to buy for Dads and/Grads. According to our research, Mobile Spenders are among one of the best audiences to target.




Matthew Kaplan is the Content Marketing Manager at InMobi (

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Get Your Backyard Ready for Spring and Summer with The Charming Bench Company

Welcome to the one-stop shop

Stock Market: Trade Setup for Wednesday(Dec 09, 2020)

A comparative study of road maps for Instamojo down the lane …

Conscious Fashion Tech News & Events in NYC | 3.18.19–2.26.19

After Amazon and Whole Foods, will Alibaba buy Trader Joe’s?

It’s 2030; let’s look at what happened

It’s time to stop being lazy consumers. Today.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store


Matthew Kaplan is the Content Marketing Manager at InMobi (

More from Medium

Motivate Employees to Provide Good Quality Work

Improving Powkiddy V90’s Portable Experience

KeepTruckin engineering spotlight series featuring Natasha Javed