Calculating The True Value of Apps For QSR and Retail Brands [InMobi Report]

Summary Of Our Findings:

  • App owners visit a brand’s physical store locations up to 39% more frequently than do non-app owners.
  • App owners will visit a brand’s brick-and-mortar stores up to 41% more frequently in a year as compared to non-app owners.
  • Why do consumers use a brand’s app? More often than not, because it offers convenience and helps them save time. But in many categories, awareness of brand direct apps remains low.
  • How do consumers find out about a brand’s app? The top discovery methods are mobile ads and word of mouth.

Comparing Recent Data To 2019

  • Between 2019 and 2021, there was a 73% increase in the average number of sandwich QSR visits by their app owners.
  • Between 2019 and 2021, there was a 72% increase in the average number of burger QSR visits by their app owners.
  • Between 2019 and 2021, there was a 56% increase in the average number of chicken QSR visits by their app owners.
  • Between 2019 and 2021, there was a 43% increase in the average number of grocery visits by their app owners.
  • Between 2019 and 2021, there was a 38% increase in the average number of pizza QSR visits by their app owners.
  • Between 2019 and 2021, there was a 34% increase in the average number of retail visits by their app owners.
  • Between 2019 and 2021, there was a 28% increase in the average number of drug store/pharmacy visits by their app owners.

Sneek Peak At The Full Report

Introduction

Top Takeaways

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Matthew Kaplan is the Content Marketing Manager at InMobi (www.inmobi.com)