On May 4, InMobi hosted an eMarketer webinar titled “ It’s Here-What to Do About Apple’s ATT and IDFA Deprecation.” The webinar covered all of the changes coming with Apple’s iOS 14.5, their latest mobile operating system version, and their new AppTrackingTransparency (ATT) framework. Featured speakers included Robyn Meyers, VP of West Coast Brand Partnerships at InMobi, Sergio Serra, Group Product Manager of InMobi’s SSP business, and Lauren Fisher, EVP of Business Intelligence at Advertiser Perceptions.

If you missed the webinar, then be sure to check out the recording and presentation:

With iOS 14.5, Apple is enforcing ATT…


Apple’s AppTrackingTransparency (ATT) framework makes it more difficult to target audiences at the user level on iOS devices, which is leading to alternatives, such as centering campaigns solely around programmatic advertising KPIs (key performance indicators), becoming more common in in-app programmatic campaigns. How do you bring campaign goals and KPIs to the forefront, and why is this beneficial for anyone running in-app programmatic ads?

How KPI-Based Campaigns Work

Let’s level set on what we’re talking about here. With KPI-based campaigns, buying is solely centered around achieving a particular KPI. …


For an in-depth look at the in-app advertising experience, especially in ever-popular mobile gaming space, and how it may change as a result of Apple’s AppTrackingTransparency (ATT) framework, we recently sat down with Amnon Siev, the CEO and Co-Founder of GeoEdge, the premier provider of ad verification and transparency solutions for the online and mobile advertising ecosystem.

What do consumers expect from the ads they see in app?

The answer to this question differs from one app to another. In general, ads that appear in apps appear on a smaller screen and are more prominent. Therefore, they have to be beneficial to the viewer. It would depend on the type of…


Early June sees the convergence of two major events: Father’s Day and high school and college graduation ceremonies. For retailers, what will “Dads and Grads” shopping look like in 2021? That’s what we wanted to find out.

To better understand retail spending habits during this period, we engaged in a two-pronged research approach. First, we surveyed 1,500 people across the U.S. using InMobi Pulse, InMobi’s mobile market research solution, to see what their stated plans were for this period.

Then, we looked at app ownership trends for mobile apps that we anticipated would see increased adoption and use. For Father’s…


For an in-depth look at the rise of mobile gaming in the United States, be sure to download your copy of our latest eBook, The Curious Case of Mobile Gaming.

Here’s what we highlight in this eBook:

  • Why the number of people playing mobile games rose in 2020, and why the number of mobile gamers will rise further.
  • Why major mobile game companies and indie game developers dominate the app stores.
  • Consumer spending and gaming market share trends.
  • How the mobile gaming industry in the U.S. compares to other locales.
  • Who has and plays gaming apps on their mobile devices…

Apple is now officially enforcing its AppTrackingTransparency (ATT) framework, as iOS 14.5 is presently live. With this change, apps will be required to prompt users to explicitly opt in to having data about them collected and shared for advertising purposes.

As a result of these changes, Apple’s device-level Identifier for Advertisers (IDFA) will be largely unavailable for most iOS app users. What do these changes mean for in-app advertising attribution? How will advertisers focused on app installs and user acquisition be able to optimize, target and report if they no longer have user-level data? Let’s explore further.

How IDFAs are Used Now

Right now, IDFAs…


As the Covid-19 vaccine becomes more widely available and as states begin to ease restrictions, are Americans ready to go outside again for entertainment? To find out, we’ve been conducting consumer research since December 2020 through InMobi Pulse, InMobi’s mobile market research solution.

According to the latest results from March and April 2021, while some adults in the U.S. are ready to go to the movies or sporting events, others are still hesitant. Here’s what our most recent research uncovered.

Top Takeaways

  • People who are not vaccinated and have no plans to be vaccinated are most likely to be visiting entertainment venues…

In a year which, for many people, Mother’s Day will be celebrated virtually, what will be the biggest Mother’s Day shopping trends of 2021? How do Americans plan to spend on Mother’s Day this year?

To find how consumers planned to celebrate mother, we commissioned a survey through InMobi Pulse, InMobi’s mobile market research solution. In April, we polled over 1,100 people across the U.S., asking them whether they would even be celebrating Mother’s Day this year, how they planned to celebrate and what they were planning on buying Mom (if anything) for her special day.

Here’s what the survey…


In an effort to improve transparency in the programmatic mobile in-app advertising ecosystem, the IAB has released three key tech standards since 2019: app-ads.txt, sellers.json and the OpenRTB supply chain object (also sometimes known as Schain object). For all demand-side platforms (DSPs), it’s important to understand what each tech standard entails and how it benefits their operations:

  • App-ads.txt: Ads.txt (Authorized Digital Sellers) is a solution that helps buyers identify authorized sellers in the programmatic world. With app-ads.txt, the version of ads.txt designed specifically for the mobile app community, the app publisher/developer creates a repository of authorized sellers, which is listed…

Who are using food ordering and restaurant mobile apps at the beginning of this year, and how do current trends in food delivery and online food ordering now compare to what we observed at the beginning of the COVID-19 pandemic in the United States? That’s what we wanted to find out.

In Q1 2021, we surveyed close to 900 people from all over the U.S., to see how they were ordering food and thinking about dining. …

InMobi

Matthew Kaplan is the Content Marketing Manager at InMobi (www.inmobi.com)

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