In light of all of the changes happening around addressability, identity and privacy in mobile advertising, especially on iOS, what does the present and future of retargeting look like? For a deeper dive on the topic, I recently chatted with Maria Lannon, VP of Account Management at Remerge. …

For QSR and retail brands in particular, what is the value of apps? In particular, does it make sense for these brands to invest in their own mobile apps and try to have more daily active users? That’s what we wanted to find out. To get the report, head here…

If you are not reaching consumers where they are and making it easy for them to buy at their convenience, then you’re missing out. Here’s why. Understanding Media Consumption Habits in 2022 Let’s take an overall look at American’s favorite media sources. …

With COVID-19 cases dwindling in the U.S. and with more consumers venturing out, are Americans buying beauty products once again? That’s what we wanted to find out. In February and March 2022, we polled hundreds of consumers across the U.S. using InMobi Pulse, InMobi’s mobile market research solution. As part…

Generation Z: Roughly defined as those born between 1997 and 2012, were the first truly digital native — and mobile first — generation. As such, the habits and practices of Gen Z have disrupted business as usual perhaps more than any other generation before them. For most marketers today to…

In light of all of the changes happening around addressability, identity and privacy in digital advertising overall and mobile advertising specifically, especially on iOS, what does the present and future look like? For a deeper dive on the topic, I recently chatted with Davide Rosamilia, Product Director at ID5. …

How can app developers and publishers think about rewarding their users with a positive experience? And for those that use rewarded ad units, how can they be effectively implemented? To help answer these questions, we recently sat down with Dr. Diego Garaialde, currently a postdoctoral research fellow at University College…

When it comes to customer loyalty, CPG brands are feeling the heat. Inflation, loyalty, supply chain issues and private label growth are all impacting national CPG brands success. These are all key issues in the vertical, but we wanted to go deeper on loyalty and private label motivations specifically. As…

For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. To discuss the latest trends on all things viewability, I recently chatted with Janelle De Rivera, Director of Product Management for Moat Analytics at Oracle Advertising. …