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There are now over 2.5 billion active Android users worldwide, with more than 3 million devices across the globe using this mobile operating system. How did the Android OS become more popular, what is the current state of the global smartphone market and how will the mobile market evolve? Let’s take a look.

Key Stats On Smartphone Users and Android Devices Globally

  • Over 70% of all mobile devices worldwide were running Android as of July 2021.
  • There were over 1 billion iPhone users worldwide as of early 2021 — Android hit this benchmark in 2017.
  • Android has held the market share lead in the mobile OS space since 2012.

As consumer demands become more pronounced and as digital services proliferate, today’s standard telco business model no longer works. But what products and services do telcos need to offer in order to stay competitive? Here’s why the standard core business model for telcos no longer suffices and how it should evolve.

How Mobile Upended Telco Network Infrastructure Needs — And Business Models

In the beginning, the primary — often the sole — purpose of telcos was to facilitate landline phone calls. Of course, many telcos also had little to no competition, often operating as monopolies — think the era of “Ma Bell” in the U.S. …


Mobile plays a central role in how consumers today find out about new products, compare items and buy goods. Here’s a brief overview of the most common ways mobile devices are helping shoppers today.

Infographic Table of Contents

  • Day 1, Evening: How Mobile and TV Work Together
  • Day 1, Nighttime: Mobile’s Role in Product Discovery
  • Day 2, Morning: How Consumers React to Mobile Ads
  • Day 2, Lunchtime: Why Retailers Should Have Their Own Mobile App
  • Day 2, Evening: Mobile’s Role in Omnichannel Retail Shopping
  • Day 3, Lunchtime: How Mobile Helps Drive In-Store Footfall
  • Day 3, Afternoon: How Mobile Influences…

Many mobile game developers and publishers monetize their creations by allowing in-app advertising within the game, but should brands and agencies advertise on mobile games? The answer here is a resounding yes.

As we have seen, the ad experience offered by mobile gaming apps is unparalleled, making it an ideal opportunity for advertisers of all stripes. To see what we mean, here are the seven of the top reasons why brands and agencies should advertise in mobile gaming apps.

1) Lots of People Play Games On Their Mobile Devices

Mobile gaming is hugely popular, with an enormous audience both within the U.S. and worldwide. For brands and agencies hoping to…

Omnichannel retail, where customers have multiple options to buy from a particular brand or retailer, has long been an industry buzzword, but an omnichannel strategy has become a necessity during the Covid-19 pandemic and its many disruptions to business as usual. As consumers begin to venture out of the home again, it behooves brands and retailers to offer their audiences multiple channels for buying that suit their needs.

But regardless of what a brand’s top sales channels may currently be, mobile devices and mobile apps can and should play a key role in a quality omnichannel customer experience. …

For a closer look at what consumers in the United States want from their mobile telco phone service providers, we recently polled over 600 Americans in July using InMobi Pulse, InMobi’s mobile market research solution.

Specifically, we wanted to measure general and informed awareness of new telco offerings and internet services like 5G, telco-specific credit cards, etc. In addition, we wanted to see what causes consumers to stay with or switch their mobile telecommunications service provider.

Note: we specifically excluded business phone services like SD-WAN from our analysis, only focusing on consumer offerings.

So a quality mobile telco service includes…

For retail customer insights in the specialty retail space (think home improvement, pet care, etc.), we turned to the data. Specifically, using InMobi’s real-time mobile audience insights, we wanted to see who had these kinds of apps on their mobile devices in the U.S. and how net app install trends have evolved of late.

For this analysis, we looked at app customer data for the following brands: Best Buy, CVS, The Home Depot, Kroger, Lowe’s, Sephora and Walgreens. In reviewing their major retail apps, what kinds of actionable insights could we glean?

Here’s what we found.

Top Takeaways

  • Year-over-year net app installs…

For most of the last century, department stores such as Sears and big box retail outlets like Target and Walmart have dominated the retail store landscape in the United States. Big box stores, often with physical footprints of 50,000 square feet or more per location, have dominated shopping centers and towns big and small.

But the dominance that department stores and big box retailers have long had over smaller retail businesses like mom and pop stores and other more local businesses is starting to fade, as discount stores and e-commerce grow in the U.S.

To adapt to these potential category…

In late April 2021, with the release of iOS 14.5, Apple officially began enforcing its App Tracking Transparency (ATT) framework. With ATT, all mobile apps that collect and share device-level information are required to display a set prompt that asks end users if their IDFA (Apple’s identifier for advertisers) can be collected and shared.

This is a big change, as previously the IDFA underpinned much of the individualized and highly targeted mobile in-app advertising ecosystem for iOS. Prior to iOS 14.5, everything from attribution and audience segmentation to fraud checks and even frequency capping relied on IDFAs.

By June 22…

As we noted in a recent blog post, many Americans are already shopping in person. But how are consumers in the U.S. learning about and browsing for new products? To answer this question, we surveyed a representative sample of American adults across the country in May 2021 using InMobi Pulse, InMobi’s mobile market research solution.

Here’s what we uncovered.

Top Takeaways

  • Close to two-thirds of shoppers said they are already browsing for retail items in purchase.
  • Many consumers (45%), and especially younger Americans, are still turning to online retail marketplaces to browse for retail items.
  • How Are Americans Browsing For Retail Purchases?


Matthew Kaplan is the Content Marketing Manager at InMobi (

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