Historically, the period from Thanksgiving to Cyber Monday, also sometimes known as Cyber Five, was the busiest part of the U.S. holiday shopping season. Will that be the case again this year?

For one, shopping on Thanksgiving Day and on Black Friday will look very different this year. Major retailers…

Apple rolled out iOS 14.5 on April 26. This OS version included a major update for user privacy: AppTrackingTransparency (ATT), where apps were required to display a prompt for users to opt in or out to sharing their information in the form of an IDFA (Apple’s device-level identifier for advertisers).


Matthew Kaplan is the Content Marketing Manager at InMobi (www.inmobi.com)

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