For a closer look at what consumers in the United States want from their mobile telco phone service providers, we recently polled over 600 Americans in July using InMobi Pulse, InMobi’s mobile market research solution.

Specifically, we wanted to measure general and informed awareness of new telco offerings and internet services like 5G, telco-specific credit cards, etc. In addition, we wanted to see what causes consumers to stay with or switch their mobile telecommunications service provider.

Note: we specifically excluded business phone services like SD-WAN from our analysis, only focusing on consumer offerings.

So a quality mobile telco service includes…

For retail customer insights in the specialty retail space (think home improvement, pet care, etc.), we turned to the data. Specifically, using InMobi’s real-time mobile audience insights, we wanted to see who had these kinds of apps on their mobile devices in the U.S. and how net app install trends have evolved of late.

For this analysis, we looked at app customer data for the following brands: Best Buy, CVS, The Home Depot, Kroger, Lowe’s, Sephora and Walgreens. In reviewing their major retail apps, what kinds of actionable insights could we glean?

Here’s what we found.

Top Takeaways

  • Year-over-year net app installs…

For most of the last century, department stores such as Sears and big box retail outlets like Target and Walmart have dominated the retail store landscape in the United States. Big box stores, often with physical footprints of 50,000 square feet or more per location, have dominated shopping centers and towns big and small.

But the dominance that department stores and big box retailers have long had over smaller retail businesses like mom and pop stores and other more local businesses is starting to fade, as discount stores and e-commerce grow in the U.S.

To adapt to these potential category…

In late April 2021, with the release of iOS 14.5, Apple officially began enforcing its App Tracking Transparency (ATT) framework. With ATT, all mobile apps that collect and share device-level information are required to display a set prompt that asks end users if their IDFA (Apple’s identifier for advertisers) can be collected and shared.

This is a big change, as previously the IDFA underpinned much of the individualized and highly targeted mobile in-app advertising ecosystem for iOS. Prior to iOS 14.5, everything from attribution and audience segmentation to fraud checks and even frequency capping relied on IDFAs.

By June 22…

As we noted in a recent blog post, many Americans are already shopping in person. But how are consumers in the U.S. learning about and browsing for new products? To answer this question, we surveyed a representative sample of American adults across the country in May 2021 using InMobi Pulse, InMobi’s mobile market research solution.

Here’s what we uncovered.

Top Takeaways

  • Close to two-thirds of shoppers said they are already browsing for retail items in purchase.
  • Many consumers (45%), and especially younger Americans, are still turning to online retail marketplaces to browse for retail items.
  • How Are Americans Browsing For Retail Purchases?

Like everywhere else in the world, casual and hypercasual mobile games are all the rage in Japan. In a country that has played an outsized influence in gaming over the past decades, however, to see these kinds of gaming apps become especially popular in Japan is unique and worth exploring further.

History of Gaming in Japan

The biggest names in gaming worldwide, including Sony and Nintendo among them, are from Japan and have been around for decades. And in the 1980s, some of the biggest arcade games like Pac-Man and Donkey Kong came out of Japan too.

In the more recent past, Japan has been…

By the end of April 2021, Apple officially released iOS 14.5 and thus began enforcing its AppTrackingTransparency (ATT) framework. While this was big news in the programmatic ad tech space, how have these changes been resonating with Apple mobile device owners?

To find out, we turned to InMobi Pulse, InMobi’s mobile research solution. In June, we polled close to 750 adults across the U.S. who owned an iPhone or iPad to ask them about whether or not they knew about Apple’s proposed changes and how they would react to the opt-in prompts. Here’s what we uncovered.

Uncovering Consumer Awareness of ATT Changes

As part of the…

InMobi is committed to creating a workplace where all feel welcome and free to bring their authentic self to work every day. We take pride in being an equal employment employer, where all employees and applicants have equal opportunity for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or expression or any other characteristic protected by federal, state and local law. …

In the United States, many consumers are ready to again leave their homes and get back into their old routines. But does this gradual reopening also include retail?

To find out whether consumers are ready to shop in person again, we reached out to a representative body of over 1,800 Americans in total across the country in May using InMobi Pulse, InMobi’s mobile market research solution.

Here’s what we uncovered.

Top Takeaways

  • Americans are already shopping in person again. Our research found that 74% of adults in the U.S. are making purchases in person already.
  • In-person shopping is here to stay, with…

Apple officially introduced iOS 14.5 on April 26 — or over two months ago at this stage. Of course, this was no ordinary operating system update. With iOS 14.5, Apple began enforcing its AppTrackingTransparency (ATT) framework, requiring apps to display standard messaging that would have users opt in to information being shared about them in the form of a device-level identifier (IDFA).

On May 24, less than a month after releasing iOS 14.5, Apple launched iOS 14.6. Now that even iOS 14.6 has been live for a month at this stage, what does the mobile ecosystem look like? …


Matthew Kaplan is the Content Marketing Manager at InMobi (

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